The College of New Jersey

Apply     Visit     Give     |     Alumni     Parents     Offices     TCNJ Today     Three Bar Menu

Professional and UX/UI Writing Certificate Curriculum

The 12-credit certificate program consists of:

JPW 500 – Foundations of Professional Writing

Students will learn the fundamental principles of rhetoric, esthetics, law and ethics that underlie all genres of professional and technical writing. They will also be introduced to research in digital rhetoric, cognitive science and applied linguistics that shape our understanding of persuasion and media functions and effects. Students will draw upon research literature in public relations, journalism, emerging communications technologies, advertising and technical writing to analyze media artifacts and communications campaigns for effectiveness, ethics and legality. Students will also learn or reinforce skills essential to conducting research at the graduate level. This course fulfills a requirement for the Certificate program in Professional and UX/UI Writing and is open to students in that program or others by permission.

JPW 502 – Writing and Production for Digital Media

Students will develop or improve their proficiency at creating content using digital tools for creating visual, aural, video, interactive and XR content. Students will create a portfolio of media artifacts that demonstrate both technically-proficient storytelling and effective, ethical communication. This course fulfills a requirement for the Certificate program in Professional and UX/UI Writing and is open to students in that program or others by permission. (May be taken as a co-requisite with: Foundations of Professional Writing or permission of the instructor)

JPW 503 – Audience and Community Engagement

Students will become conversant with the growing field of audience and community engagement in professional communication contexts. Students will design, execute and evaluate audience engagement campaigns that reflect a mastery of digital rhetoric.As a culminating exercise, students will present their campaigns and underlying research in a public forum. They will also author a report on a current issue in social media policy for a professional audience. This course fulfills a requirement for the Certificate program in Professional and UX/UI Writing and is open to students in that program or others by permission.(May be taken as a co-requisite with: Foundations of Professional Writing or permission of the instructor)

JPW 504 –  UX/UI Writing

Students will deepen their understanding of audience analysis, information architecture, and writing for user experience and usability. They will apply this understanding to the creation of a range of web, mobile, and interactive artifacts. Students will propose and execute a portfolio project relevant to their professional field. This course fulfills a requirement for the Certificate program in Professional and UX/UI Writing and is open to students in that program or others by permission. (May be taken as a co-requisite with: Foundations of Professional Writing or permission of the instructor)

Take the next step

Apply Costs/Aid Request Info